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We recommend what we use. Each line below links out to shop directly with the brand.

Award-winning color care and styling, built by working hairdressers for real texture and real days.

Shop R+Co

Keratin-driven formulas that rebuild hair's natural strength from the inside out.

Shop Virtue Labs

Italian-made, sustainably minded haircare with a research-backed approach to color and scalp health.

Shop Davines

Clean, nature-led formulas from celebrity stylist Mara Roszak, built to perform without weighing hair down.

Shop RŌZ